When talking about email marketing there’s always a whole lotta jibber-jabber about List Building.
With good reason, too.
Building a list filled with responsive subscribers is absolutely crucial to your business.
I may go so far as to say it’s the most critical factor in pulling down wicked stacks of cash…but I suppose I may be just a smidge biased.
However, what doesn’t get talked about enough is List Demolition… Allow me a moment to to sing my praises to it.
In fact, I’d also like to tip my hat to HubSpot, who recently published how they just deleted nearly 50% of their subscriber base. I’m talking 250,000 subscribers instantly deleted!
Good on you, HubSpot!
Maybe you’re thinking to yourself, “That’s INSANE! Why would they just delete so many potential prospects!?”
Well, you probably haven’t given much consideration to the deadly impact of Graymail.
What’s that? Not sure what Graymail is?
Think of Graymail as Spam’s risk-taking but semi-law-abiding twin. Technically they’ve opted into your list but they no longer want to hear from you (that is, in fact, if they ever actually intended to read your stuff in the first place).
What’s the big deal about Graymail?
These non-engagers are actually destroying your chances of landing in the inbox of those who DO want to hear and buy from you.
The more contacts you have that could be considered Graymail subscribers, the more likely your message has purchased a one-way ticket to the spam bin of a subscriber who does want to hear what you have to say.
What should you do… Simply boot Graymail subscribers off your list?
I suppose that’s one solution.
But why not employ something better?
I just so happen to have something like that hanging out in my back pocket. I call it “The Lazarus Sequence” and it’s designed to resurrect your dying contacts (or put a tombstone on them forever).
They either engage with you… or they are banished…
And here’s something to get excited about… If you’re using a platform like ActiveCampaign, OntraPort, or InfusionSoft you can put The Lazarus Sequence on autopilot and never have to think about it ever again.
It automatically cleans your list like a Roomba eliminating all the gunk from your filthy apartment floor.
(Not on one of those platforms? No worries…you can just do it manually every month or so…Easy Breezy!)
Oh, and I come bearing gifts…
As you know, at the moment, I’m booked to the rafters with clients and so I have jack to sell, I’d be more than happy to carve out 30 minutes or so from my day to get on the horn with you and explain the 9 emails you’ll need to pull The Lazarus Sequence off.
Want me to spoon feed you the secret sequence?
I’d be delighted to share this share this in all it’s glorious detail with you as my way of saying thanks for reading and engaging in my ramblings.
Your Check is in the e-Mail!
Your Email Go-To Guy
PS…Another great way to get rid of Graymail is to be Consistently Engaging your subscribers with emails.
They’ll either engage and buy your goods and services (Win!)…
Or they’ll get the hell of your list by unsubscribing (Win!)…
And if they don’t do either of those two, The Lazarus Sequence will take care of them (Win!)…
You seriously can’t go wrong.
So let’s all sing the praises of List-Demolition…